Sponsorship at The CMA Music Festival  

The Objective

Promote new ABC fall series programs including Quantico, Blood and Oil and The Muppets by showing series premieres in an 80 seat air-conditioned mobile theater.  Collect survey feedback from viewers.  Mass distribute multiple ABC branded premiums to thousands of attendees to increase brand engagement.

The Strategy

Connect with CMA Music Festival attendees by offering an exciting and complimentary experience with air conditioned viewing spaces, misting fans as well as interactive activities like green screen photo ops with favorite ABC cast members, prize wheel trivia and a merchandise booth.

The Result

With record-breaking attendance numbers, both activation areas delivered overwhelming success - distributing over 10,000 premiums and surpassing 360,000-on-site brand engagements.