Hands on Nashville

The Objective

Manage and execute the creation of a TV campaign for the non-profit group Hands On Nashville that engages and inspires Nashvillians to invest both as volunteers and donors. 

The Strategy

Create two (2) Public Service Announcements that communicate Hands On Nashville’s array of programs by showcasing real volunteers and how they connect with one another to make a difference in their community. 

The Result

The two PSA’s delivered by REACH and The Buntin Group aired locally on News Channel 5 and Lightening 100 and helped to fuel the fires for volunteerism in Nashville. Today, Hands On Nashville is one of the largest volunteer resource centers in the world and facilitates projects for more than 700 Middle Tennessee non-profits, schools, government agencies, faith-based organizations, civic groups and businesses. REACH is proud to be an on-going supporter of Hands On Nashville.