CRACKER BARREL OLD COUNTRY STORE (CBOCS)

THE OBJECTIVE

Plan, coordinate and execute the ‘Country Music Road Trip’ sweepstakes for one grand prizewinner and up to five guests to build more awareness of the CB OCS deli and retail products.

THE STRATEGY

Determine festivals in close enough proximity to one another in order for the winners to experience multiple events in one weekend. Coordinate all logisitics including securing and purchasing festival tickets to both Faster Horses in Broolyn, MI and Jamboree in the Hills in Belmont County, OH. Arranging air and ground transportation, negotiating bus contract and routing, provide winner gift baskets, spending money and snacks throughout the weekend as well as suggest points of entertainment while in Nashville. Manage winner and guests, acting as the onsite contact for the trip.

THE RESULT

The sweepstakes trip was planned and executed in a proficient manner. The winner and her guests enjoyed the entire weekend and were very thankful for the experience and gifts they received. CB OCS was pleased with the outcome and received 25,806 registrants along with an 85% email opt-in rate.