During the 2015 Americana Music Festival held in Nashville, Pandora Internet Radio sponsored an artist showcase at Cannery Ballroom. REACH was asked to produce and manage all on-site logistics including artist hospitality, interview and backline needs, Pandora activation elements and all venue signage. Upon arrival, guests could participate in a photo booth and receive their complimentary Polaroid photo or they could watch, as Pandora patches were heat pressed onto a branded denim tote. Engaging Pandora messaging could be seen throughout the venue including complimentary guitar picks in mason jars and branded cups and napkins at the bar. Artists backstage were greeted with their own private dressing rooms filled with their every need as well as warm catered meals. The result was what Rolling Stone deemed the “best packed house of the festival.”