William morris endeavor entertainment
William Morris Endeavor Entertainment engaged REACH to help produce their CMA Awards After Party at Winners & Losers bar in Nashville, Tennessee and specifically to create more interactive experiences in their outdoor footprint adjacent to the bar. REACH coordinated details between vendors and provided creative input in terms of look & feel for the connected tent space and entry areas. REACH designed a captivating pass through tunnel between check in and main lounge in order to build anticipation for guests before entering the main party space. The tunnel contained a wall-to-wall LED screen that served the dual purpose of becoming a step and repeat photo op and showcasing WME video content. Upbeat music played as guests walked through and took photos. The tunnel opened up to the general lounge and bar space, which mixed a vintage yet vibey style, in order to create an environment that was inviting, warm and true to the feel of the general event space. REACH created a spectacular focal piece by designing a Budweiser photo backdrop complete with wooden shelves that illuminated glass Budweiser bottles and was topped with a wooden engraved WME and Budweiser logos. Guests could instantly print their photo or share online with the designated hashtag for the event. Overall, guests enjoyed mingling in the tent areas and experiencing what WME had to offer.