World Vision

Make A Difference Tour 2010

The Objective

Maximize World Vision’s partnership with New York Times best-selling author Max Lucado as he celebrated his 25th year of publishing in 2010 and obtain child sponsorships for the non-profit humanitarian organization. Engage patrons on a local level in key U.S. markets by utilizing popular and entertaining musical artists who support the goal of World Vision.

The Strategy

Develop a touring property owned by World Vision that connects their brand among contemporary Christian concert goers with a valuable platform to reach their goal of attaining child sponsorships. “World Vision Presents Make A Difference Tour 2010” featured Max Lucado and GRAMMY® award-winning recording artists TobyMac, Michael W. Smith and Third Day. Inspired by the theme of Lucado’s book, Outlive Your Life: You Were Made to Make a Difference, the tour traveled to 20 cities across the United States in October 2010.

The Result

Between the concert tour and associated church pastor dinners in each market, more than 10,000 child sponsorships were delivered for World Vision. Awareness for World Vision’s brand was increased in the local tour markets along with patrons’ knowledge and responsiveness to the non-profit as a result of the Make A Difference Tour.

The talent that embodies the team at REACH is akin to uber brilliance! They are committed to not only meeting, but exceeding the core goals and outcomes of their clients in a manner that is both personal and extremely professional. I would be lost without them in my business. I am so grateful
to have found a group of people who have taken the time to understand the needs of our organization with such passion and enthusiasm.
— Jenny L. Lockwald, Channel/Product Executive Director, World Vision US