BMI Parking Lot Party
Objective
Assist Broadcast Music Inc. in hosting its biggest No. 1 party ever by celebrating nine chart-topping hits of country superstar Luke Combs. Engage fans and industry members on historic Music Row and serve as the unofficial kickoff to CMA Music Fest 2022 in Downtown Nashville.
Strategy
Produce a memorable experience for Luke Combs and 11 talented co-writers to connect with fans in BMI’s outdoor parking lot. Coordinate all event logistics including permitting, production, security, street closures, concessions and more.
Result
8,000 attendees packed the parking lot and enjoyed the sold-out concert. REACH is proud to have delivered a truly one-of-a-kind experience on behalf of BMI and we look forward to creating more iterations of the BMI Parking Lot Party in the future.
