INFINiTI Exclusives
Objective
Elevate the post-purchase experience for early adopters of the all-new QX80—transforming ownership into a lifestyle through a premium, high-touch program. REACH was tasked with creating and executing a bespoke hospitality initiative that would surprise, delight, and deepen brand loyalty among discerning clients. The goal: deliver unforgettable, fully customized experiences that reflect the luxury and innovation of the QX80, all while reinforcing INFINITI’s commitment to personalized excellence.
Strategy
Develop and manage a limited-time benefit program tailored to each QX80’s owner’s preferences. After completing a detailed form outlining their interests across six curated categories—Relaxation, Rejuvenation, Epicurean, Art, Recreation, and Performance—each client was paired with a dedicated concierge. Our team then curated and coordinated one-of-a-kind experiences in their home markets, sourcing premium local vendors and managing all logistics from start to finish. Every experience was elevated with thoughtful hospitality touches—custom gifting, handwritten notes, and seamless communication throughout.
Result
The program delivered elevated, high-impact moments that resonated deeply with participants, driving exceptional satisfaction and positive brand sentiment. Clients praised the ease, personalization, and surprise elements of the program—creating a wave of word-of-mouth buzz and setting a new benchmark for luxury automotive experiences. INFINITI Exclusives didn’t just reward ownership—it turned it into an extension of the QX80’s bold, premium identity.
