Luxury Incentive Program
Objective
Elevate the post-purchase experience for early adopters of a luxury product, transforming ownership into a lifestyle through a premium, high-touch program. REACH was tasked with creating and executing a bespoke hospitality initiative that would surprise, delight, and deepen brand loyalty among discerning clients. The goal: deliver unforgettable, fully customized experiences that reflect the luxury and innovation of the product and brand, all while reinforcing the company’s commitment to personalized excellence.
Strategy
Develop and manage a limited-time benefit program tailored to each owner’s preferences. After completing a detailed form outlining their interests across six curated categories: Relaxation, Rejuvenation, Epicurean, Art, Recreation, and Performance, each client was paired with a dedicated concierge. Our team then curated and coordinated one-of-a-kind experiences in their home markets, sourcing premium local vendors and managing all logistics from start to finish. Every experience was elevated with thoughtful hospitality touches: custom gifting, handwritten notes, and seamless communication throughout.
Result
The program delivered elevated, high-impact moments that resonated deeply with participants, driving exceptional satisfaction and positive brand sentiment. Clients praised the ease, personalization, and surprise elements of the program, creating a wave of word-of-mouth buzz and setting a new benchmark for luxury automotive experiences. This incentive program didn’t just reward ownership, it turned it into an extension of the brand’s bold, premium identity.
